Tour Pontiflex, The Startup 115 Million Mobile Installs, Angry Birds, Nap Rooms, and Tea TimeBusiness Insider May 31, 2011 Back to press
Pontiflex, the startup that lets users sign up for ads they want, was founded almost four years ago in the heart of Brooklyn.
The now-profitable company is shifting gears and heading full-steam ahead into mobile app ads.
Hardly any resources are being put into web ads anymore, and the strategy seems to be working. In just six months, Pontiflex has had 115 million installs of its mobile ad software development kit and expects 35 million signups through its platform in 2011.
"We've had as many signups this year as in the history of the company with more than triple the revenue," says cofounder Zephrin Lasker.
With $14 million in funding, the team has grown to more than 50 employees and they're quickly outgrowing their space.
We toured the startup that's busting at the seams.