Smart Email Provider Sailthru Raises $8 Million Round Led By RRE VenturesBusiness Insider Sep 20, 2011 Back to press
Sailthru, a New York startup that personalizes and recommends web content for users, just raised an $8 million Series A round led by RRE Ventures.
Cofounder Neil Capel tells us investors were excited by Sailthru's 30% month over month revenue growth. The startup has been cash-flow positive since April.
Sailthru began as an email service provider in 2008; it has since launched behaviorally-targeted tools used by more than 80 publishers and e-commerce sites.
For instance, if a woman is looking at a black purse on Gilt Groupe, Sailthru might recommend another black bag for her to view next. And, If you go to Business Insider - Your News, you can see which articles Sailthru is recommending for you based on your recent reads.
"I wanted to build a system that solved the problems I had as a CTO," says Capel. "Email service providers only make it easy to send mass mail, not to communicate with individuals. Sailthru elongates the lifetime of every user on a website."
Capel says Sailthru will use the financing to double its staff from 30 to 60 people over the next twelve months. It will also be launching a behaviorally-targeted advertising product. It previously received $1 million in financing from DFJ Gotham in 2010.
Disclosure: Ian White, cofounder of Sailthru, was an early Business Insider employee and we're happy for him!