Twitter Acquires TapCommerce, the Global Leader in Mobile Retargeting and App Re-engagement

TapCommerce Blog Jul 01, 2014 Back to press

Original post by Brian Long, CEO and Co-Founder, TapCommerce

"Today, we are thrilled to announce that TapCommerce has agreed to be acquired by Twitter. Learn more on Twitter’s blog.

When Samir, Andrew, and I started TapCommerce, we had one goal in mind: advance mobile advertising forward to allow for relevant and real-time communication between brands and consumers. Our team built our app retargeting technology from the ground-up exclusively for mobile, and our demand-side platform now processes over 15 billion targeted ad impression bids each day, across 50,000 apps worldwide.

Our focus on creating engaging brand experiences for mobile consumers aligns perfectly with Twitter’s product and core values, making TapCommerce a natural fit in Twitter’s expanding mobile advertising stack.

In addition to numerous other exchanges and networks, the TapCommerce platform is already deeply integrated with MoPub, Twitter’s mobile-focused RTB ad exchange. We look forward to growing our role as an integral part of the Twitter Publisher Network.

For our existing customers, your TapCommerce experience will not change. Being a part of the Twitter team will allow us to dedicate more resources to developing our product and expanding our services, so that you can continue to deliver even more value from your campaigns.

Thank you to all of the TapCommerce team, and our investors—Bain Capital Ventures, Eniac Ventures, Metamorphic Ventures, Nextview Ventures, and RRE Ventures.

We’re excited to #JoinTheFlock, and to continue to push mobile advertising forward!"

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