TapCommerce and The Evolution of Mobile Marketing

TapCommerce Nov 26, 2013 Back to press

RRE Ventures is proud to be a part of TapCommerce's Series A. Brian and the team at TapCommerce have had the foresight and the talent to build a robust, valuable mobile advertising product just as the market picks up momentum. We expect great things from the team. The full press release is below:

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It’s been an exciting year at TapCommerce. We’ve had an opportunity to work with some amazing brands like Fab, eBay and Jackthreads to help them connect with their customers on mobile devices. We’re now working with over 50 companies, including over 30 of the top 100 grossing mobile applications. To help fuel our growth as the leader in mobile retargeting, we’re excited to announce that we’re raising a new round of funding from Bain Capital Ventures and RRE Ventures as well as our existing investors including Metamorphic Ventures, ENIAC Ventures and Nextview Ventures.

We’re doing this because mobile is becoming a huge way for consumers to do, well, pretty much everything! According to eMarketer, mobile commerce is predicted to come in at $17 billion in 2013. According to a number of studies, mobile internet usage is set to surpass desktop usage in the next few months. Time spent on mobile has already surged ahead of desktop.

Despite these trends, mobile engagement is a big problem. The typical mobile user has over 30 apps on their home screen. Only 5% of consumers are still using a mobile app they downloaded six months ago. TapCommerce is helping to solve this problem by connecting companies with their customers where they’re increasingly spending time and money: on their mobile devices.

We’re actively looking for talented individuals to help us deliver on our mission, so if you you think you might be a fit take a look at our open positions: http://tapcommerce.com/jobs.html

If you’re interested in learning more about how we can help your business, contact us here: http://tapcommerce.com/learn.html

Thanks to our partners and investors for their support, we’re excited to continue to lead the way in mobile re-engagement in 2014 and beyond.

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