GetGlue Unveils New iPhone App and Advertising Product

Mashable Feb 07, 2013 Back to press

GetGlue's iPhone users woke up Thursday to a redesigned app. As with the website redesign of the social entertainment platform in 2012, the changes transform the app from just a check-in service into a personalized viewing guide.

The "Feed" tab shows a stream of friends' activity as well as TV shows' related media content such as images, videos, links and reviews. Known for mailing show-specific stickers to users, GetGlue now allows them to pick exactly which stickers they'll get every month. Meanwhile, users outside of the United States can receive stickers now.

The "Guide" tab, which ditches the traditional grid format of TV guides, appears as a scrolling list prioritized by what's on right now so people can easily see what's trending on TV, streaming and in theaters. GetGlue taps into users' check-in data to personalize the guide for each user. The tab also shows real-time scores and stats.

"You can find new episodes, premieres, finales, movies, games, and major events happening in the coming weeks and months," GetGlue said in a statement, calling the guide a "full entertainment calendar."

Specific show pages let users interact with each other, networks and celebrities. Users can now even chat with Facebook friends who don't use GetGlue via a new "@ to mention" feature. The show pages also house videos, photos and recaps.

GetGlue Launches Promoted Entries for Brands

In addition to the app redesign, GetGlue on Thursday is touting a new advertising product — Promoted Entries — for brands, networks and studios. Promoted Entries can be a message, photo or video. They will will appear in the Feed and Guide tabs.

Pepsi during the Super Bowl was the first brand to use Promoted Entries, using the feature to promote the 30-second crowdsourced intro video that kicked off the Super Bowl halftime show. GetGlue says 15% of the tweets about Pepsi during the halftime came from GetGlue.

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