It Takes a Great Name to Launch a Successful StartupMashable May 22, 2012 Back to press
In the last episode of TechStars, we watched a pair of teams pivot toward new concepts and deal with the consequences of that decision.
In this episode, we’ll see why a good name and brand design can go a long way in selling a successful company. Some teams have developed winning products, but under less memorable names, which is why rebranding is sometimes a good idea.
A good product and a solid, engaging pitch is what will sell your company to customers, but a good name can get you in the door. If potential customers don’t feel inspired by its brand, a startup may lose that business before it gets a chance to sell.
Check out the latest episode above, and be sure to leave your thoughts on the topic in the comments below.
TechStars on Mashable
Getting into a top startup accelerator program can make the difference between a company making it big and being lost in the ether. Mashable is going behind the scenes of that experience by bringing the show TechStars to our community.
We’ve made the entire series available on-demand, and chopped it up into short segments that are ideal for Internet viewing. Over the course of the next couple of months, we’ll also be sharing each episode as part of a Mashable post, giving our community a chance to discuss the themes of each show in our comments section. You can read more about TechStars on Mashable here.