Stickers Galore: Check Out GetGlue’s Fun-Filled Office [PICS]Mashable Mar 27, 2012 Back to press
One of the most loved aspects of the entertainment check-in and recommendation service is the fact that users can get physical copies of the digital stickers they earn for checking into TV shows, movies, music albums or events. GetGlue’s office space near Union Square in New York City is adorned with super-sized versions of these stickers.
The stickers adorn the walls, the elevator alcove and the office areas. For CEO and co-founder Alex Iskold, the stickers aren’t just a great way to decorate — they’re a constant reminder of the startup’s vision and purpose.
When GetGlue was founded in 2008, the service was about helping users get recommendations based on what they liked across the web. The service expanded into more entertainment oriented check-ins in 2009, partnering with entertainment brands to offer sticker and special offers for loyal fans.
It wasn’t until the service started to focus on mobile apps — embracing the white-hot entertainment check-in space that the company really came into its own.
By adding the ability to check-in to TV shows, movies, music and books from a mobile device or iPad, the service and the company transformed.
Over the last two years, GetGlue has signed promotional partnerships with practically every major broadcast, cable and premium cable network. Studios advertise their GetGlue promotions and activity, and music artists are even starting to embrace the platform as a way to connect with fans.
In addition to checkins, GetGlue is also focused on helping people discovery great content and allowing for a conversation with fellow fans.
Check out our tour of GetGlue’s offices to get an idea of what happens behind the scenes.