Noom, Helping Us Keep Our New Year's Resolutions

Feb 04, 2014 Back to blog

At RRE, we identify and invest in entrepreneurs mining  significant opportunities and focusing on constructing long-standing businesses. After exploring the health and fitness space through the years, , we are thrilled to announce our investment in and partnership with Noom, alongside Translink Capital, Recruit Group Japan, Qualcomm Ventures and Harbor Pacific Capital.

I first met Saeju, co-founder of Noom, at one of those entrepreneur-VC lunches where poor, mindless eating decisions are the norm. I was immediately struck by his passion and ambition to address one of the most severe health problems facing our world today:  Obesity. His conviction, combined with my acknowledgment that little innovation targets the substantial number of people categorized as "plus-sized", encouraged further discussions with the team. Artem's depth of product knowledge alongside Adam's wealth of marketing expertise wonderfully complimented Saeju's heavy sales skills and almost evangelistic orientation.

The Noom team has made inroads with millions of users worldwide with their research-driven, mobile-first approach to better wellness, integrating not only proven behavioral science and physiological intelligence with  rapid consumer feedback. Noom's vision is to establish an accessible, holistic brand in sustainable weight loss and healthful living with strategies that demonstrate tangible results.  

Noom's product suite includes Noom Weight, Noom Walk, and Cardio Trainer. Noom Weight, the company's flagship product, includes food journaling, educational "bite-sized" content, and a virtual support network of other users selected to motivate one another -- a nod to Weight Watcher's group meetings. A testament to its traction, the app is the #1 top grossing in the Health & Fitness category in the Google Play store. Noom's users, the majority female and under the age of 30, represent a highly sought-after demographic for many marketers. Noom has also seen significant adoption overseas as it localizes its applications in countries such as Japan, South Korea, Germany.

We're excited to help fuel Noom's growth, and encourage you to think twice about that second cupcake.

Find Noom on iOS or Android

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