What I really look for

Adam Ludwin Oct 24, 2012 Back to blog

most VCs talk about funding startups that "solve problems" for "big markets."

i mean, sure... but that's usually only clear in retrospect. 
 
so instead, i look for startups that:
 
are polarizing
 
do not require a pitch
 
nag you for days like a great movie or a crush
 
were started by founders that knew they had to start it
 
receive legal threats
 
are growing fast and no one can explain exactly why
 
are obvious once you get it
 
do one thing
 
just.one.thing.
 
are led by people you've never heard of
 
are led by people that have been written off
 
are led by people that others want to work with
 
are led by people who are going to go for it
 
 
 
 
 
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