Mar 07, 2011 Back to blog

Today I am excited to announce that we have invested in Kik Interactive, together with Union Square Ventures and Spark Capital.

Smart phones and social networks are the two most revolutionary consumer technologies of the last decade.  Their intersection may prove more powerful yet.  But until very recently, social technology on your phone meant one of two things:  it was either a desktop web product adapted to a mobile form factor (Facebook, Skype, etc) or it was an old technology that did not truly take advantage of the power of the smart phone (SMS texting, email, voice).

This is beginning to change.  Rapidly.  A number of start-ups are vying to become “mobile-first” social networks, each with their own entry point into the market, whether it be picture messaging, group messaging, free calling, or games.  But if you actually look at how people connect with others on their mobile phones, there’s one activity that still stands head and shoulders above the rest, and that is one-to-one messaging.

And this is what Kik Messenger is all about.  It is the next generation of one-to-one messaging.  It operates over mobile push, and is thus lightning fast and more reliable than SMS.  It notifies you when a message has been sent, delivered and read.  It lets you create and dissolve groups in a natural way and share pictures.  In short, Kik opens a persistent, intimate, real-time channel between you and the people that matter most to you.

Kik's founder, Ted Livingston, is an exceptional entrepreneur with rare product judgement.  He and his team have a vision for the future of mobile communication that is unique, and we are thrilled to partner with them for the journey.

I'd encourage you to try Kik for yourself.  You can download it for free here.